DrumROLL Please: we’re making a move
If you’ve noticed things have been a little quiet over here lately—it’s not you, it’s me. But in the best possible way. For almost a year now, I’ve been quietly working behind the scenes on something big: a new way to bring my wallpaper into your world.
As of this summer, I’m officially making the switch from selling wallpaper by the yard to offering it by the roll. This shift brings with it a more industry-standard approach, one that opens the door to more design projects, more pattern lovers, and more possibilities. Whether you're a seasoned interior designer or someone dipping your toe into wallpaper for the very first time, this change is meant to make taking the leap more approachable in all the ways.
But here’s the heart of it: this isn’t just a logistical update—it’s also a deeply personal one. Yes, of course my goal is to grow as a designer. I felt like I was in a fork in the road where I needed to take a leap and invest in myself (meaning, invest in inventory in order to lower costs for me so I can reach YOU). But further than that, I want to also leap into more hands on work with interior designers, collaborations, and definitely more homebody pattern lovers who are simply working on making their house a home.
I've partnered with a new manufacturer based in Europe, and despite the distance, working with this team feels a lot like coming home. With nearly a century of experience in wallpaper printing, their studio is a beautiful blend of old and new. From time-honored analogue techniques to modern digital precision, they’re able to bring my designs to life with soul and craftsmanship I truly admire.
Thinking back to my own college days, I can practically smell the print lab just looking at these behind-the-scenes photos. If you’ve been around a while, you know I got my start as a letterpress printer in the stationery world. Seeing my wallpaper printed by industry leaders—who still carry forward these analogue techniques—makes my inky hands and heart so happy.
Although these patterns are digitally printed, each one has been thoughtfully enhanced to nod to those OG printmaking techniques—think block print, silkscreen, and all the soulful quirks that come with them. You'll see intentionally distressed marks, subtle texture, and the charm of off-registration layers that give the work a lived-in, handmade feel. And just between us, there are plans down the road for something even more hands-on: an exclusive line printed with real blocks and plates, the old-fashioned way. Here’s a little behind the scenes on the design process.
I know it might not look like I’m doing much in the video—just a few clicks here and there—but what you’re seeing is me removing single pixels, adding gentle distress marks, and quietly fussing with the tiniest details. My goal is always to make digital color feel more like hand mixed ink: uneven in the best way, like it skipped or pooled a little as it passed through a silkscreen. I’m intentionally pulling bits away here and there to echo that imperfect, handcrafted feel—because to me, that’s where the magic lives.
Can you tell the difference between the left and right size of the pattern below? It’s subtle, but it matters. …or maybe I’m just crazy. Time will tell.
Featuring Starlit in Midnight Green
Alongside this shift, I’m adding four new patterns to the collection—each one a little love letter to old cities and its architecture, the Arts and Crafts era, and things that inspired me. From weathered facades to ornate ceilings and worn tile work underfoot (tile work is what inspired the Starlit pattern above), these designs are rooted in the magic of timeworn places. Each pattern carries a story, a sense of place, and that unmistakable character that only comes from age and imperfection. I can't wait for you to meet them.
There’s something poetic about returning to the traditional roll format while collaborating with a team whose roots run just as deep as mine. It’s more than a business move—it’s a creative alignment. Whether you are new here or have been with me since my bad instagram filter days, thank you for sticking around, for loving pattern as much as I do, and for wanting to make your home places worth staying in for.
xx,
H
PS: Along with this switch, we’ve got a brand new site, separate from the blog, that houses all things wallpaper and textiles. Check it out!
by Hope Johnson | inspired by nostalgia and comfort
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